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A successful word-of-mouth strategy starts with the right type of influencer. We've profiled each influencer personality type to help you effectively activate each.
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Sign up for Vesta's monthly email newsletter to continue exploring best practices for generating high-quality and authentic word-of-mouth content.
From celebrities to bloggers to everyday brand advocates, each type of influencer offers different outcomes for a brand. At Vesta, we work with brands to activate consumer and micro-influencers. We surveyed Smiley360, our community of over 1.1MM micro-influencers to understand the four key personalities that exist across consumer influencers. We found that while each personality is a trendsetter and primed to share, activation best practices vary. In this infographic, we share key personality traits and how to effectively activate each in our infographic.
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