4 Key Consumer Influencer Personalities and Best Practices For Activation

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We surveyed Smiley360, our community of over 1.1MM micro-influencers to understand the four key personalities that exist across consumer influencers.

Consumer influencers are unpaid peer-to-peer advocates with a highly engaged social following who generate authentic and trusted content and reviews to drive purchase. Consumer influencers are important, as 92 percent of consumers say they trust recommendations from friends and family, above all other forms of advertising.

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