Are You Driving Authentic Content For Your Brand?

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9 in 10 Millennials said that authenticity is a critical factor in their decisions about which brands to support.

In our ever-connected, socially-sharing world, consumers have more ways to learn about products and services anywhere and at any time. They are demanding more authentic and relatable content to help drive their purchase decisions. That’s why smart marketers are blending user-generated content (UGC) into their overall marketing mix.

The top 5 reasons to drive authentic content:

  1. UGC Is More Influential
  2. Peer Reviews Are More Trusted
  3. Like Attracts Like
  4. UGC Is More Likely To Be Shared
  5. Consumers Crave Authenticity Above Celebrity
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