You’ve got the audience.
Now you need a brand-owned space to connect with them. We gathered tactical advice and examples to help you get started.
From increasing awareness to cultivating a group of die-hard raving fans of your product, elevating your consumer relationships is a crucial component of an effective acquisition and retention strategy.
When it comes to building awareness, strengthening your brand, and cultivating loyal relationships, there’s one marketing channel that stands above the rest.
Enter online brand communities.
In Vesta’s new eBook, you’ll learn all about online brand communities and what they can do for your brand, from increasing brand advocacy to creating lasting emotional loyalty.
These marketing experts – all happy Vesta customers – use online brand communities to engage and incentivize their consumers, build lasting loyalty and advocacy, and drive business impact.
“You’re bringing them more into the fold and adding value to their life outside of just ‘eat my ketchup’. We also offer you a recipe. You also can talk directly to nutritionists if you’re interested. So we have all these touchpoints and connection points to make you believe in the brand and build this authority outside of just ‘buy, buy, buy’ and ‘you need this product.’ The added value element is extremely important.”
“These new consumers come into the community maybe having not tried the brand or only having tried the brand once or twice, it opens up sort of like the world of Veggies Made Great to them. We share information about new distribution with them, we share offers with them.”
There was just so many “ aha” moments for the brand at the time. We could use (the community) to leverage new creative or to think about new packaging ideas or just go to Target if we’re going to launch a new item, to get the message out there, to get that foot traffic. It’s having that rich, thorough, loyal program to really help the brand.
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