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We're not afraid to say it: typical engagement strategies just aren't cutting it. CRMs, loyalty programs, social media - the list is endless. But they all pose a huge challenge. While CRMs are a great start to engaging with customers, they are often only a one-way push. Loyalty programs today are lacking emotional connections that will ultimately drive long-term engagement and advocacy. And when it comes to social media, algorithms are constantly changing and privacy issues are throwing wrenches in consumer social behavior. This infographic dives into why personalized content is not only expected but critical for successful consumer engagement.