While product sampling is a time-honored marketing practice that can provide significant brand-building benefits, it can be one of the most expensive forms of marketing.

Between the high costs, constant worry of poor targeting, and a post-pandemic world weary of traditional sampling, marketers have had to get creative in how to get free product samples into the hands of consumers.

That’s why digital product sampling should be a part of every marketer’s toolkit. Our guide explores why digital product sampling is important, how it's different from in-store sampling, how you can ensure its success, and much more.