The Role of Authentic Peer Recommendations in the Beauty Industry

Consumers are turning to their peers for beauty recommendations as trust in celebrity influencers dwindles. See what over 27,000 consumers had to say about their beauty journey. 

Final eBook Landing Page Hero Image Size - 870 x 687px (19)

Want to show off your brand's beauty?

Sign up for Vesta's monthly email newsletter to continue exploring the ways you can build consumer trust with authentic and high-quality peer recommendations and UGC. 

Beauty is in the eye of the consumer

Social media is redefining the beauty industry and creating a space for authenticity. Not only are beauty lovers today leaning away from celebrity-influenced advertisements and more toward peer-to-peer recommendations and brand advocacy, but they're also likely to share about the products they love on social media. 

We surveyed more than 27,000 members of our Smiley360 online community to get a full look at what is most important to beauty-loving consumers today. 

eBook Landing Page - About Us Image  - 422 x 474px (14)