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Securing customer loyalty can be tricky, but it doesn't have to be. We've got some tips for engaging Gen Z and Millennials - the most powerful and influential consumer groups of the time.
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Roughly two-thirds of consumers participate in at least one loyalty program. However, more than half have actually quit a program. Why? And what can brands do to attract younger and more discerning consumers? We surveyed 3,300 consumers from our Smiley360 peer influencer community to find out.
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