Traditional Loyalty Programs Lack Brand Connection—Especially For Gen Z And Millennials

Perks and discounts alone won’t do it. Human interaction, community activities and personalized engagement are what makes customers want to engage with the brand.

Loyalty programs are on the rise, with roughly two-thirds of consumers participating in at least one program. However, more than half have actually quit a program. Why? And what can brands do to attract younger and more discerning consumers? We surveyed 3,300 consumers in the Smiley360 peer influencer community to find out.