Four Steps to Creating a Winning Brand Community Strategy


To ensure long-term success, there are several steps you should take before building out your community to keep attracting and retaining passionate consumers and inspiring quality interactions that grow brand affinity and advocacy. The most successful marketers take the time to set these important cornerstones and establish a solid foundation for their community.

  1. Establish Your Community’s Purpose
  2. Create the Community’s “Rally Cry”
  3. What’s In It for Them?
  4. Watch Your Tone
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